Google AdSense is an ad-serving program that allows you to place ads on your site whichare related to the content on your site. AdSense is a contextual marketing application.
Contextual marketing produces ads that are related to the context or nature of your site.
If you were to make a site about “golf”, AdSense would display ads about “golf”.
AdSense can break down your ads even farther. If you have a page on your golf site
about “golf shoes”, AdSense will then display ads about “golf shoes”. This can go as far
as you wish (as long as there are advertisers for your specific content). If you then have a
page that digs even deeper and is about “Nike Golf Shoes”, AdSense will then display
ads about “Nike Golf Shoes”. I think you get the point.
Many people confuse Google AdSense with Google AdWords. AdWords allow you to
advertise your site via pay per click advertising on the Google search engine, along with
Google’s partner sites. Google AdSense allows you to display advertising on your site
and earn revenue from the ads. When you put AdSense on your website you are basically
displaying other peoples AdWords ads on your site and earning money from them.
You may be wondering what you need to do in order for AdSense to display relevant ads
on your site. Absolutely nothing! You simply take the code that AdSense gives you and
insert it into the HTML of your site. AdSense does the rest of the work for you.
So what’s in it for website owners? Every time a visitor of your site clicks on one of the
ads displayed by Google; you earn a piece of the profits. How much of the profits?
Well, Google recently announced that they pay out around 80% of what Google earns.
What’s so great about AdSense is that it allows you to turn every page on your site into
an income generating page. If you were only using affiliate links on your site to make
money, you would be limited to the amount of pages you could display affiliate links on.
With AdSense, you can make money off of every page on your site.
